Here's the journey we'll go on together...


The course content is broken down into four main sections, designed to transition you easily from your brand foundation to designing your new brand identity


Module 1: Story
Uncovering what makes you one-of-a-kind

Lessons include...
  • Owning Your Origin Story: What led you to create your business and what parts of your personal history can help you stand out
  • Clarifying Your Business Foundation: Getting clear on the who, the what, the how and the WHY of your business so that your branding will align with your business fundamentals
  • Declaring Your Brand Beliefs & Values: Figuring out what your brand stands for based on what YOU care about

Module 2: Concept
Translating your unique story into a concise brand foundation

Lessons include...
  • Developing Your Brand Canvas: Pulling together the various elements of your brand story and turning it into a clear brand perception
  • Establishing Your Tone Words: Selecting the five words that will become the basis of your brand
  • Building A Visual Vocabulary: Understanding how tone words translate to visual design elements
  • Creating A Mood Board: How to pull together the right inspiration images to set a powerful aesthetic as a jumping off point for your visual identity

Module 3: Execution
Translating your concept into a visual Brand Identity

Lessons include...
  • Typography: Understanding what gives typefaces their personality, how to pick the right ones for your brand, and when/how to use typefaces throughout your branding
  • Color: How many colors do you need for your brand and how to develop a palette that is both versatile and totally authentic to you
  • Graphic Elements: Illustrations, icons, graphic shapes - they all can pull your entire brand together into something that is memorable and cohesive
  • Logos: Once we have the basic parts of your brand, building a logo is 10 times easier! Logo best practices and what variations you'll need
  • Photography: Where to look for great photos and how to develop a consistent aesthetic for blog posts images, web design and social media
  • Creating Your Brand Board: Pulling it all together in a Brand Board so you can see how your brand elements work together and balance each other

Module 4: Activation
Implementing your new brand system into a web design you're proud to show off
(using Squarespace)

Lessons include...
  • Getting Acquainted With Squarespace: A walkthrough of the Squarespace dashboard and basic functionality
  • Website Structure: Creation of a site map so that you can start to organize your website content
  • Page Layouts: How to structure content on your page so that it's interesting and digestible to your website visitors
  • Branding Your Home Page: How to integrate your brand elements into your home page design
  • Branding Your Social Media Presence: Creating banners and profile images that carry your brand seamlessly through to your social profiles
  • Launching Your Brand: Creating a launch plan to build excitement and buzz around your newly updated brand!

That's right. This course takes you from a vague idea to a clear vision to a custom branded website that is professional, confident and 100% YOU.