What You'll Learn
I have seven lessons for you, each one leading you step-by-step closer to helpful insights that will give you clarity on what makes your design business and your brand one-of-a-kind!
Why your brand needs a differentiator (and what the heck a differentiator is!)
Why trying to be "professional" is actually a big mistake for your business
Three ingredients that form your Brand DNA
How to identify and attract your ideal audience
Why your Brand Mission is the secret to branding that resonates
3 ways to implement your Brand Story TODAY
How to turn your Brand Story into brand visuals
Well that would be me! Hi, I'm Caroline Kelso Zook -- artist, writer, brand designer, and co-founder of online membership community Wandering Aimfully.
I started my first business, Made Vibrant, as a brand design studio helping solo entrepreneurs and big companies alike create unique, memorable brand identities to connect with their ideal customers. Now I want to bottle my process and teach you to do the same thing (for a fraction of the cost!)
My passion is not only in helping you uncover what makes you truly special, but it’s also in helping you turn that essence into a brand that feels 100% authentic to who you are at your core. That’s what the Better Branding Course is all about — not just creating a beautiful, professional brand you’re proud of, but creating one that is undoubtedly, unapologetically a reflection of your true self. I hope you’ll join me!