A free 7 lesson course to help designers attract your dream clients by defining your Brand DNA, your ideal audience and your Brand Mission.


Where should I send your course?

What You'll Learn

I have seven lessons for you, each one leading you step-by-step closer to helpful insights that will give you clarity on what makes your design business and your brand one-of-a-kind! 

  • Lesson 1:

    Why your brand needs a differentiator (and what the heck a differentiator is!)

  • Lesson 2:

    Why trying to be "professional" is actually a big mistake for your business

  • Lesson 3:

    Three ingredients that form your Brand DNA

  • Lesson 4:

    How to identify and attract your ideal audience

  • Lesson 5:

    Why your Brand Mission is the secret to branding that resonates

  • Lesson 6:

    3 ways to implement your Brand Story TODAY

  • Lesson 7:

    How to turn your Brand Story into brand visuals


Well that would be me! Hi, I'm Caroline Kelso Zook -- artist, writer, brand designer, and co-founder of online membership community Wandering Aimfully.

I started my first business, Made Vibrant, as a brand design studio helping solo entrepreneurs and big companies alike create unique, memorable brand identities to connect with their ideal customers. Now I want to bottle my process and teach you to do the same thing (for a fraction of the cost!)

My passion is not only in helping you uncover what makes you truly special, but it’s also in helping you turn that essence into a brand that feels 100% authentic to who you are at your core. That’s what the Better Branding Course is all about — not just creating a beautiful, professional brand you’re proud of, but creating one that is undoubtedly, unapologetically a reflection of your true self. I hope you’ll join me!