Why I created this course
Quite simply, I love seeing people thrive as their best and brightest selves. For many people, living their brightest life means owning their own business, but I know first-hand how challenging it can be to start a creative business from scratch. Still, in less than one year, I went from being a self-taught freelance designer on the side to being a full-time brand designer with a profitable business booked three months in advance.
I've helped dozens of businesses in all shapes and sizes create meaningful, authentic brands, but what I realized is that the people I love working with most -- the solopreneurs just starting out and itching to get their idea off the ground -- weren't the people that could afford custom brand packages. That's when it became clear to me that I wanted to create a learning experience that would give business owners (especially "non-designers") the confidence they need to brand their own businesses at an affordable cost.