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A beginner's guide to branding a business that speaks straight from your heart.

 
 
 
 
 

You have this idea.

This vision for what your life could look like.

Having full flexibility over your day. 
Doing work that truly lights you up. 
Using your unique gifts to make a difference in other people's lives.

BUT there's something big missing:

You lack the clarity and confidence to communicate this vision to the world.

That's where the Better Branding Course comes in! 

 
 


With this course, I teach YOU to become the designer.

 

Better Branding Course is all about giving you the freedom to bring your ideas to life.

I'm going to teach you my unique process for uncovering what makes you and your business truly one-of-a-kind and how to translate that essence into beautiful visuals that authentically convey the right tone for your brand. 

I want to help you build a business that supports the life you dream of. And distinctive, cohesive, authentic branding is your ticket to that.

Don't wait any longer to start living your best life! 

 
 
 

Here's the journey we'll go on together...

 

The course content is broken down into four main sections, designed to transition you easily from your brand foundation to designing your new brand identity

 

Module 1: Story
Uncovering what makes you one-of-a-kind

Lessons include...
  • Owning Your Origin Story: What led you to create your business and what parts of your personal history can help you stand out
  • Clarifying Your Business Foundation: Getting clear on the who, the what, the how and the WHY of your business so that your branding will align with your business fundamentals
  • Developing Your Brand Canvas: Figuring out what your brand stands for based on what YOU care about

Module 2: Concept
Translating your unique story into a concise brand foundation

Lessons include...
  • Developing Your Brand Canvas: Pulling together the various elements of your brand story and turning it into a clear brand perception
  • Establishing Your Tone Words: Selecting the five words that will become the basis of your brand
  • Building A Visual Vocabulary: Understanding how tone words translate to visual design elements
  • Creating A Mood Board: How to pull together the right inspiration images to set a powerful aesthetic as a jumping off point for your visual identity

Module 3: Execution
Translating your concept into a visual Brand Identity

Lessons include...
  • Typography: Understanding what gives typefaces their personality, how to pick the right ones for your brand, and when/how to use typefaces throughout your branding
  • Color: How many colors do you need for your brand and how to develop a palette that is both versatile and totally authentic to you
  • Graphic Elements: Illustrations, icons, graphic shapes - they all can pull your entire brand together into something that is memorable and cohesive
  • Logos: Once we have the basic parts of your brand, building a logo is 10 times easier! Logo best practices and what variations you'll need
  • Photography: Where to look for great photos and how to develop a consistent aesthetic for blog posts images, web design and social media
  • Creating Your Brand Board: Pulling it all together in a Brand Board so you can see how your brand elements work together and balance each other

Module 4: Activation
Implementing your new brand system into a web design you're proud to show off
(using Squarespace)

Lessons include...
  • Getting Acquainted With Squarespace: A walkthrough of the Squarespace dashboard and basic functionality
  • Website Structure: Creation of a site map so that you can start to organize your website content
  • Page Layouts: How to structure content on your page so that it's interesting and digestible to your website visitors
  • Branding Your Home Page: How to integrate your brand elements into your home page design
  • Branding Your Social Media Presence: Creating banners and profile images that carry your brand seamlessly through to your social profiles
  • Launching Your Brand: Creating a launch plan to build excitement and buzz around your newly updated brand!

That's right. This course takes you from a vague idea to a clear vision to a custom branded website that is professional, confident and 100% YOU.

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Better Branding Bonanza

The whole kit & kaboodle.

This option includes EVERYTHING you need to create not just a new brand, but also to set your business foundation up for success -- all at less than a quarter for what it would cost you to hire someone. 

Includes all 26 video lessons, worksheets & walkthroughs PLUS an awesome community of fellow branding buddies on Slack, a quarterly Q&A call with me and full access to THE ENTIRE Made Vibrant resource library

4 course modules including  26 video lessons

Walk-through tutorials using Photoshop, Canva & Google

Over 18 worksheets to help you apply what you learn

390+ page E-guide with all lessons in written format to refer back to

 

Templates for use in Photoshop, Canva or Google for your Mood Board and Brand Board

BONANZA BONUS!
Access to the
#BetterBrandingCourse Slack community including weekly Office Hours with direct feedback

BONANZA BONUS!
Quarterly live (& recorded) Q&A calls with me

BONANZA BONUS!
Unlimited access to the MV Resource Shop
for FREE!

 

Am I INSANE for offering all of this for under $400?

Probably. But I don't care because I remember what it was like for me when I was starting Made Vibrant and I wanted these resources to be affordable for those of you that really need them!  


Better Branding Course Only

Video lessons, resources & templates.

If you want to dig into the course content but don't need the community support or personal feedback from me, this option is for you! You'll receive access to all four modules, all worksheets, templates and resources. 

4 course modules including  26 video lessons

Walk-through tutorials using Photoshop, Canva & Google

Over 18 worksheets to help you apply what you learn

390+ page E-guide with all lessons in written format to refer back to

Templates for use in Photoshop, Canva or Google for your Mood Board and Brand Board

 

Better Branding E-Guide Only

DIY it by reading the basics!

Get the course as a 300-page PDF guide with images and worksheets. And don't worry, you can upgrade at any time -- just shoot us an email and you can pay the difference immediately to get access to the video course! You've got nothing to lose!

390+ page E-guide with all lessons in written format to refer back to

Over 18 worksheets to help you apply what you learn

 
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Better Branding PDF Guide Only

$80

390+ page PDF e-guide with course content in written form for easy reference
18 worksheets to help you apply the course content

Better Branding Bonanza

$380

26 Video Lessons
Walk-through tutorials using Photoshop, Canva & Google
18 worksheets to help you apply the course content
390+ page PDF e-guide with course content in written form for easy reference
Pre-designed templates for your Mood Board & Brand Board
BONUS: Access to the BBC exclusive Slack community with daily personal feedback
BONUS: Quarterly live (& recorded) Q&A calls
BONUS: Unlimited access to the MV Resource Shop!

Better Branding Course Only

$280

26 Video Lessons
Walk-through tutorials using Photoshop, Canva & Google
18 worksheets to help you apply the course content
390+ page PDF e-guide with course content in written form for easy reference
Pre-designed templates for your Mood Board & Brand Board

FAQs


The course is completely self-paced so you can go as fast or as slow as you want. In my experience, with something as creative and personal as branding, people process the material at very different speeds. When I opened it up the first time last year, I was glad I created it with this in mind since some people literally flew through it in one week and others were much more deliberate, stretching it out over the course of several months. There is no "locked" content so you get access to everything right off the bat!

Is there a set schedule for the course or is it self-paced?


What Tools Will I Need? 

In an effort to make this course as accessible as possible, I developed the content so that you can take advantage of all the course material regardless of your access to or knowledge of design programs like Photoshop.

I go through each step of the creation process using not only Photoshop, but also free tools like Canva, Google Slides, and Google Drawings. As long as you have access to ONE of the following, you can take full advantage of this course! 


What if I don't want to use Squarespace? 

Can I still learn from the Activation module? Absolutely! The majority of the content in the final module is transferable to any website platform, including Wordpress. I just also happen to go through how to apply these principles to your actual site, and the platform I use to illustrate that in the course is Squarespace. We go over site layout, site structure, determining an overall objective for your site, and integrating your branding throughout. In addition, the bulk of the course (Modules 1-3) are completely platform independent and you'll still walk away with an awesome new brand!


I am completely confident that this content can help anyone get clarity around their business and design branding they love. However, if you complete every worksheet in the course and still don't feel I've delivered on that promise, then I'm happy to offer you a full refund. You literally have nothing to lose!

Do you have a refund policy?

 

 

Still have questions?

Contact me directly by clicking here - I'm happy to answer any questions you have! 

Meet The Course Creator

Hi, I'm Caroline!

I started the online creative community Made Vibrant where I help soulful creatives live and work as the best, brightest, most vibrant versions of themselves. My sweet spot is at the intersection of creativity, business, and personal growth. I love discovering new ways that these areas of my life feed one another, and my passion is sharing those discoveries with people like you that can learn from them most.

My teaching approach aims to explain things as clearly as possible while still being FUN, relatable and inspiring!

Why I created this course

Quite simply, I love seeing people thrive as their best and brightest selves. For many people, living their brightest life means owning their own business, but I know first-hand how challenging it can be to start a creative business from scratch. Still, in less than one year, I went from being a self-taught freelance designer on the side to being a full-time brand designer with a profitable business booked three months in advance. 

I've helped dozens of businesses in all shapes and sizes create meaningful, authentic brands, but what I realized is that the people I love working with most -- the solopreneurs just starting out and itching to get their idea off the ground -- weren't the people that could afford custom brand packages. That's when it became clear to me that I wanted to create a learning experience that would give business owners (especially "non-designers") the confidence they need to brand their own businesses at an affordable cost.